You know it. I know it. We all know it. Maintaining a blog is like maintaining an orchid, or long hair, or a wild beast that needs to be fed every 5 minutes!


I’m a believer in ‘why’. If a blog post should be written, then it will be written*. But if there is no ‘why’, then well… it’s allowed to not write the content!

What a liberating thought!


Take it from an honest marketer – it’s not worth the headache of churning content for no reason. Part of our job is to find your story and deliver it

*If you have someone behind you driving the blog post!